THE COMPLETE HANDBOOK TO USER-GENERATED CONTENT (UGC) FOR BRANDS IN SAUDI ARABIA


The Definitive Handbook to UGC Across the Saudi Market

Introduction to UGCconsumer-Generated Content (UGC) is any information—video clips, shots, critiques, weblog posts—created by people instead of manufacturers. With all the increase of social networking and electronic platforms, UGC has grown to be a strong tool for marketers, enabling models to leverage reliable articles made by their prospects

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